The advertising schisma
As advertising becomes ever more targeted, will our receptiveness towards advertising messaging decrease?
The reason I ask is because I can imagine a future where the intrusiveness of the ads become so all-dominant that we, collectively, decide to say ‘No!’ to it. A time when we come to the realization that not even the proposition of something being free to use in exchange for intrusive messages is enough.
What do you think? Am I seeing ghosts here?
1 comment
I think that is a very real possibility. Like any other type of advertising, online ads run the risk of becoming over-saturated. I think the key is to continually produce good ads. Beyond that, we also have to find new ways to use online ads in order to keep people at least somewhat interested.
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